Calendars, payments, and a public booking page. Flat monthly pricing with zero commission on bookings.
14-day free trial · No card required · No commissions
A complete booking platform with the polish your brand deserves.
Day, week, and month views. Drag, drop, reschedule. Built for thumbs and trackpads alike.
One-to-ones, capacity-based classes, and private bookings — all in the same elegant flow.
Accept deposits, full payments, or pay-at-venue. Powered by Stripe. No commission on bookings.
Buffers, holidays, and group sessions — your calendar stays accurate without the admin.
Recurring revenue, packages, and beautifully branded gift cards out of the box.
No double-bookings, no chaos. Buffers, holidays, time-off, and resources just work.
From your first booking page to a full studio operation — all plans include the essentials.
From sauna owners to yoga studios — Sway helps them book more, stress less.
"We switched from Fresha and never looked back. Sway is the first booking tool that actually feels calm."
"Setup took an afternoon. Our no-shows dropped 40% with deposits enabled."
"The booking flow is so good our customers compliment it. That's a first."
Pick a plan, take a 14-day free trial. Switch or cancel anytime.
Solo practitioners getting started.
Billed annually at £276
Growing studios and small teams.
Billed annually at £660
Multi-location and high-volume.
Billed annually at £1236
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Online booking page | |||
| Stripe payments & deposits | |||
| Group sessions & capacity | |||
| Memberships & packages | — | ||
| Staff scheduling | — | ||
| Gift cards | — | ||
| Multi-location | — | — | |
| Priority support | — | — |
See how we stack up against the biggest booking platforms used by UK salons and studios.
| Feature | Sway | Fresha | Booksy | Treatwell |
|---|---|---|---|---|
| Commission on each booking | None | Up to ~20% on new clients | Varies; marketplace fees | Marketplace commission |
| Predictable monthly cost | From £29/mo flat | Free tier + paid add-ons | Subscription + fees | Pay per booking / listing |
| Your own branded booking page | Marketplace listing | |||
| Customer account to browse | Only at checkout | Often required | Varies | Required |
| Group sessions & capacity | Varies | |||
| Built for UK wellness & services | Salon-focused marketplace |
Competitor details are indicative for UK market positioning. Check each provider for current pricing.
We charge a flat monthly fee with no commission on bookings. Your customers can browse without an account and only sign in when they confirm. The experience is mobile-first and designed to feel premium.
Start your 14-day free trial. No credit card. Set up in an afternoon.
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