Terms of Service

1. Agreement to these terms

These Terms of Service ("Terms") are a contract between you and William Brett-Atkin trading as Sway ("Sway", "we", "us") governing use of our booking platform at https://www.usesway.co.uk (the "Service").

By creating an account, subscribing, or using the Service, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Service.

You must be at least 18 years old to use the Service.

The Service is offered to users in the United Kingdom only at this time.

2. Definitions

• "Business" means a person or organisation using Sway to offer bookable services.
• "Customer" means a person booking a service with a Business through Sway.
• "Booking" means an appointment or session scheduled through the Service.

Part A — Business accounts

This Part applies if you register for a business account or subscribe to a paid plan.

3. Business eligibility and accounts

• You must be at least 18 and have authority to bind your business.
• You must provide accurate registration information and keep your account secure.
• You are responsible for all activity under your account and for staff you invite.

4. Subscriptions and billing

Sway offers Free, Individual, and Team plans with features and limits described on our pricing page. Paid plans are billed monthly through Stripe. Team plan subscribers may purchase additional staff seats as a recurring add-on. Individual and Team subscribers may add e-commerce as a monthly add-on, billed with the plan, to sell products for collection.

We are not VAT registered. Prices shown do not include VAT unless we become VAT registered and update our pricing information.

Subscriptions renew automatically until cancelled. You may cancel at any time; cancellation takes effect at the end of the current billing period. We do not normally offer refunds for partial billing periods unless required by law.

If you refer a new business with your referral link, and that business finishes setup and takes 5 accepted bookings, you receive 3 months at no charge. The reward stacks for each qualifying business. A Free account receives Individual for those months and then returns to Free, including Free plan limits. We do not move a Free or Individual account to Team. The reward does not cover extra staff seats or the e-commerce add-on. The offer is not available in the iOS app or for subscriptions billed through the App Store. We may refuse a reward for self-referral, shared contact details, or abuse.

We may change plan prices or features with reasonable notice. Continued use after changes take effect constitutes acceptance where permitted by law.

5. Payments and Stripe Connect

• If you accept online payments, you must complete Stripe Connect onboarding. You are the merchant of record for customer booking payments; funds are paid to your connected Stripe account subject to Stripe's terms and payout schedule.
• Sway is not a bank or payment institution. Card processing fees charged by Stripe apply separately from Sway's platform fee on online card payments, including bookings and products sold through e-commerce. The platform fee rate is shown on our pricing page and depends on the plan. Stripe's fees vary by card type, including premium and corporate cards, as published at https://stripe.com/gb/pricing. Pay-at-venue bookings that are not paid by card online do not incur a Sway platform fee. A product payment taken by card, including when a customer pays a venue QR code, is an online card payment and the platform fee applies.
• You are responsible for refunds, chargebacks, and customer payment disputes for services you provide, except where Sway has clearly accepted platform responsibility in writing.

6. Business responsibilities

• Provide accurate service descriptions, prices, availability, and cancellation policies.
• Use Sway to offer bookable appointments or sessions. Public profiles and directory listings must reflect genuine bookable services, not general marketing or SEO pages unrelated to booking.
• Comply with applicable laws (including consumer law where you sell to consumers, employment law for staff, and sector-specific regulations).
• Obtain valid consent and provide your own privacy information to customers for data you control.
• Do not use Sway for unlawful, misleading, or harmful services or content.
• Grant Sway a limited licence to host and display your business profile, images, and booking content solely to operate the Service.

7. Suspension and termination (business)

You may delete your business profile through account settings. We may suspend or terminate access if you breach these Terms, create risk for others, or fail to pay fees when due.

The timetable below applies to business accounts only. We do not remove a customer account because it is unused or because a signup was never finished.

If you register a business and do not finish setup so customers can book, we email you 30 days after registration. Unless you finish setup, we remove that business 14 days after the email. Signing in on its own does not keep an unfinished business.

If you finish setup but the business has never taken a booking, and you do not sign in for 90 days, we email you. Unless you sign in, we remove that business 30 days after the email. This includes a business registered for a public listing rather than to take bookings.

We do not remove a business that has taken a booking, including a cancelled booking, for unfinished setup or inactivity. We do not remove a business while it has a paid plan or shop add-on in force. Finishing setup keeps an unfinished business. Signing in keeps a finished business that has never taken a booking.

On termination, your right to use the Service ends. Provisions that by nature should survive (including liability limits where enforceable) will continue to apply.

Part B — Customer bookings

This Part applies when you book a service with a Business through Sway.

8. Customer eligibility

• You must be at least 18 years old to create a personal account or book through Sway.
• By creating an account or confirming a booking, you confirm that you meet this age requirement.

9. Your contract is with the business

Sway provides booking technology. The contract for the service you book (for example a treatment, class, or appointment) is between you and the Business, not Sway.

The Business is responsible for delivering the service, its quality, safety, cancellations, refunds, and compliance with consumer protection law. Contact the Business first with service complaints.

Contact Sway at support@usesway.co.uk for platform, account, or technical issues.

10. Booking information and payments

• Before you confirm a booking, review the service, time, price, Business identity, and any cancellation or refund rules shown.
• If you pay online for a booking or a product, payment is processed by Stripe to the Business's connected account. Sway does not receive the full amount — only a platform fee where applicable. Products sold through a Business are for collection from that Business unless they tell you otherwise. The contract for a product is with the Business, on the same basis as a booking.
• Optional notes should not include unnecessary sensitive personal data (such as detailed health information) unless the Business has asked for it lawfully.

11. Consumer rights (UK)

If you are a consumer, nothing in these Terms removes your statutory rights under the Consumer Rights Act 2015 and other applicable UK law.

Many bookings are for leisure services on a specific date and time, which may affect statutory cancellation rights under the Consumer Contracts Regulations 2013. The Business's stated cancellation policy applies; ask the Business if you are unsure.

Terms that limit our liability to consumers are subject to fairness requirements and may not be enforceable to the extent they are unfair.

12. Acceptable use

• Do not misuse the Service, attempt unauthorised access, scrape data, or interfere with other users.
• Do not upload unlawful, defamatory, or infringing content.
• Do not use public profiles or the Sway directory primarily to promote external websites or improve search rankings without offering bookable services through Sway.
• Do not use the Service outside the United Kingdom in a way that would require additional compliance we have not yet provided for.

13. Third-party services

The Service integrates with third parties such as Stripe, calendar applications, and email providers. Your use of those services may be subject to their separate terms. We are not responsible for third-party services we do not control.

14. Availability and disclaimers

We aim to keep the Service available and secure but do not guarantee uninterrupted or error-free operation. The Service is provided on an 'as is' basis to the fullest extent permitted by law for business users.

15. Limitation of liability

To the fullest extent permitted by law, Sway is not liable for indirect or consequential loss, loss of profit, or loss of data arising from use of the Service.

For business users, our total liability arising from these Terms in any twelve-month period is limited to the fees you paid to Sway in that period (or £100 if you use the Free plan), except where liability cannot be limited by law.

Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under UK law.

16. Intellectual property

Sway owns the Service, software, and branding. Businesses retain ownership of their own content and grant Sway a licence to use it to operate the Service as described in section 6.

17. Changes to these Terms

We may update these Terms. We will post the updated version with a new 'Last updated' date. Material changes may be notified through the Service or by email where appropriate.

18. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over disputes arising from these Terms, except where mandatory consumer protections require otherwise.

19. Contact

Questions about these Terms: support@usesway.co.uk.

William Brett-Atkin trading as Sway. Business address: Container E Lanteague, Scotland Rd, Zelah, Truro TR4 9JG.

We are not VAT registered.