Help centre
Step-by-step guides for running your business on Sway.
Popular searches
Getting started
View all →Getting started
What is Sway?
Workspaces, your public booking page, and the Sway directory.
2 min read
Getting started
Setting up your business
Complete onboarding after signup — business name, type, and UK address.
2 min read
Getting started
Your public booking page
Share your booking link and understand what customers see when they book online.
2 min read
Getting started
Dashboard overview
Your business home screen — setup checklist, usage warnings, and quick links.
1 min read
Getting started
Navigating the business app
Sidebar sections, settings, and what staff members can access.
2 min read
Getting started
Switching workspaces
Move between business, personal, and support workspaces with one login.
2 min read
Getting started
Getting help from Sway
Open support tickets, browse the help centre, or email the Sway team.
2 min read
Plans & billing
View all →Plans & billing
Sway plans compared
Compare Free, Individual, and Team plans — features, limits, platform fees, and which plan fits your business.
1 min read
Plans & billing
Features by plan
Full feature matrix for Free, Individual, and Team plans.
2 min read
Plans & billing
Plan limits
Staff seats, monthly bookings, locations, and other limits by plan.
2 min read
Plans & billing
Upgrading & downgrading your plan
Move between Free, Individual, and Team — upgrades apply immediately; downgrades take effect at the end of your billing period.
3 min read
Plans & billing
Adding team seats
Extra staff seats on the Team plan beyond the two included.
2 min read
Plans & billing
Platform & Stripe fees
Understand Sway platform fees and Stripe card processing charges on online payments.
2 min read
Plans & billing
Email features by plan
Booking confirmations, reminders, and business notification emails on Free vs paid plans.
3 min read
Plans & billing
Go-live checklist
Everything to check before sharing your booking page with customers.
2 min read
Settings
View all →Settings · Profile & listing
Business profile settings
Name, photos, contact details, locations, and public presence for your booking page.
1 min read
Settings · Scheduling & availability
Scheduling settings overview
Booking window, hours, client start times, smart booking, waitlist, and closures.
1 min read
Settings · Account & appearance
Account & sign-in settings
Update your profile, email, and password for your business or personal workspace.
1 min read
Settings · Payments
Connecting Stripe for payments
Connect Stripe to accept deposits and full payments online at booking.
2 min read
Settings · Embed widget
Embedding booking on your website
Add the Sway booking widget to your existing website (Individual plan and above).
1 min read
Settings · Profile & listing
Sharing your booking page link
Find your public booking URL in Business profile and share it with customers.
1 min read
Settings · Scheduling & availability
How far ahead clients can book
Set your booking window so customers can only book within a chosen number of weeks, months, or years.
1 min read
Settings · Account & appearance
Light / dark theme
Choose light, dark, or system appearance for the Sway app.
2 min read
Settings · Account & appearance
Closing your account
Permanently delete your business workspace, personal workspace, or your entire Sway account.
2 min read
Settings · Profile & listing
Sway directory listing
List or hide your business in Sway search and the public directory.
1 min read
Settings · Scheduling & availability
Client start times
Control the slot grid interval for flexible services — e.g. every 15, 30, or 60 minutes.
1 min read
Settings · Profile & listing
Adding locations
Main and additional booking locations for your business.
2 min read
Settings · Scheduling & availability
Smart booking
Pack your calendar by hiding start times that would leave awkward gaps.
1 min read
Settings · Profile & listing
Full address vs area-only
Control how much address customers see before they book.
2 min read
Settings · Scheduling & availability
Setting business hours
Set which days you're open and your daily opening times for customer bookings.
2 min read
Settings · Scheduling & availability
Weekly location assignment
Assign which booking location you work from on each weekday — Individual plan.
2 min read
Settings · Profile & listing
Refund cutoff window
Set how many hours before an appointment customers can cancel and receive a refund.
2 min read
Settings · Scheduling & availability
Holiday closures
Block date ranges when your business is closed — bank holidays, annual leave, or renovations.
1 min read
Settings · Scheduling & availability
Recurring breaks
Shared lunch breaks and recurring time blocks for the whole business.
2 min read
Settings · Scheduling & availability
Auto-block UK bank holidays
Automatically close your calendar on official UK bank holidays.
2 min read
Services
View all →Services · Service basics
Managing services
View, organise, and publish services on your booking page.
2 min read
Services · Scheduling types
Flexible scheduling services
Create a 1:1 service where customers pick any available time during your business hours.
2 min read
Services · Pricing & payments
Pricing & sale prices
Set service prices and optional promotional sale pricing.
1 min read
Services · Service basics
Grouping services into sections
Organise services into sections on your public booking page.
1 min read
Services · Scheduling types
Fixed session services
Create classes and events with fixed weekly start times and optional capacity.
3 min read
Services · Pricing & payments
Payment options
Choose pay at venue, deposit, full payment, or pass required when customers book online.
2 min read
Services · Scheduling types
One-off event services
Create a single-date workshop, pop-up, or special event that disappears after it runs.
2 min read
Services · Pricing & payments
Setting up deposits
Require a deposit at booking — fixed amount or percentage — to reduce no-shows.
2 min read
Services · Scheduling types
Duration & buffer periods
Set how long a service takes and optional buffer time between appointments.
2 min read
Services · Pricing & payments
Pass redemption on services
Allow or require prepaid passes when customers book online.
2 min read
Services · Scheduling types
1:1 vs group bookings
Choose single booking per slot or multiple customers sharing the same start time.
2 min read
Services · Pricing & payments
Promo codes per service
Allow or disallow discount codes on individual services.
2 min read
Services · Scheduling types
Per-service waitlist settings
Inherit, enable, or disable waitlist on individual services.
1 min read
Services · Pricing & payments
Attaching intake forms
Require questionnaires or disclaimers when customers book specific services.
2 min read
Calendar & bookings
View all →Calendar & bookings · Calendar basics
Using the calendar
IncompleteNavigate day, week, and month views, filter by staff, and open bookings from your calendar.
2 min read
Calendar & bookings · Cancellations & refunds
Cancelling as a business
IncompleteCancel a single booking or an entire group slot from the calendar or bookings list.
2 min read
Calendar & bookings · Rescheduling
Rescheduling a booking
IncompleteMove a booking to a new time immediately or send the customer a proposal to confirm.
2 min read
Calendar & bookings · Calendar basics
Creating a manual booking
IncompleteAdd a booking from the calendar when a customer books by phone, message, or walk-in.
2 min read
Calendar & bookings · Cancellations & refunds
Marking no-shows
IncompleteRecord when a customer did not attend so it appears on their history.
2 min read
Calendar & bookings · Rescheduling
Moving an entire class
IncompleteReschedule all bookings in a group or capacity slot to a new date and time.
2 min read
Calendar & bookings · Calendar basics
Editing a booking
IncompleteUpdate customer details, notes, and booking information from the calendar.
1 min read
Calendar & bookings · Cancellations & refunds
Refunds explained
IncompleteHow automatic refunds, manual refunds, and fees work when customers cancel or you refund a booking.
2 min read
Calendar & bookings · Rescheduling
Deleting future sessions
IncompleteCancel single or recurring future sessions from your calendar.
2 min read
Calendar & bookings · Calendar basics
Managing group slots
IncompleteView capacity, add bookings, and manage everyone in a shared session slot.
1 min read
Calendar & bookings · Cancellations & refunds
Issuing a manual refund
IncompleteRefund a deposit, balance, or full payment from a booking.
1 min read
Calendar & bookings · Calendar basics
Calendar sync (iCal feeds)
IncompleteSubscribe to your Sway calendar in Google Calendar, Apple Calendar, or Outlook.
1 min read
Availability & blocks
View all →Availability & blocks
Closures, breaks & blocks
IncompleteBlock time for holidays, lunch breaks, staff time off, and one-off closures.
2 min read
Availability & blocks
Quick-add blocks from calendar
IncompleteBlock unavailable time by dragging on the calendar — no settings page needed.
2 min read
Availability & blocks
Staff time off
IncompleteMark when team members are unavailable — holidays, sick days, and personal leave.
2 min read
Availability & blocks
Custom staff working hours
IncompleteOverride business hours per staff member on the Team plan.
2 min read
Availability & blocks
How slots are calculated
IncompleteHow Sway combines hours, blocks, buffers, smart booking, and staff into bookable times.
3 min read
Waitlist
View all →Waitlist
Waitlist overview
Let customers join a waitlist when a session or event is full, and notify them when a spot opens.
2 min read
Waitlist
Waitlist settings
Turn on waitlist, set minimum notice and re-notification cooldown.
2 min read
Waitlist
How customers join a waitlist
Joining and leaving a waitlist when a class or event session is full.
2 min read
Waitlist
Managing waitlist entries
View waitlist from the calendar.
2 min read
Waitlist
Waitlist emails & timing rules
Minimum notice, cooldown, and notification emails.
2 min read
Commercial
View all →Commercial · Passes & memberships
Selling passes
Prepaid pass products for your services.
3 min read
Commercial · Gift vouchers & codes
Gift vouchers
IncompleteSell gift vouchers on your public page.
2 min read
Commercial · Gift vouchers & codes
Discount codes
IncompleteCreate and manage promo codes customers can apply at checkout.
1 min read
Commercial · Passes & memberships
Creating a pass product
IncompleteSet up a new pass for customers to buy.
2 min read
Commercial · Passes & memberships
Selling memberships
IncompleteRecurring membership products for your services.
2 min read
Commercial · Gift vouchers & codes
Issuing passes & vouchers manually
IncompleteSend a pass or voucher without payment.
2 min read
Commercial · Passes & memberships
Creating a membership
IncompleteSet up a monthly or annual membership.
2 min read
Commercial · Gift vouchers & codes
Loyalty rewards
Set up punch-card loyalty and reward repeat customers with a free booking.
1 min read
Marketing
View all →Marketing · Overview
Marketing overview
IncompleteCustomer tags, email campaigns, automations, and usage in the Marketing section.
2 min read
Marketing · Customers & tags
Customer tags & marketing consent
IncompleteTag customers, manage opt-in, and segment your audience for campaigns.
2 min read
Marketing · Email campaigns
Email campaigns
IncompleteCreate, preview, and send marketing emails to opted-in customers.
2 min read
Marketing · Automations
Review request automation
IncompleteAutomatically email customers after appointments to ask for a review.
2 min read
Marketing · Usage & credits
Marketing email credits & usage
IncompleteMonthly allowances, credit packs, and how marketing email usage is counted.
2 min read
Team & customers
View all →Team & customers · Team management
Team management
IncompleteInvite staff, assign services, and manage team calendars on the Team plan.
1 min read
Team & customers · Customers
Customer directory
IncompleteView, search, and filter everyone who has booked or messaged your business.
2 min read
Team & customers · Messaging
Messaging with customers
IncompleteTwo-way messaging inbox for conversations with your customers.
2 min read
Team & customers · Team management
Inviting staff & admins
IncompleteSend email invites so team members can log in and manage bookings.
1 min read
Team & customers · Customers
Blocking & unblocking customers
IncompleteStop a customer from booking or messaging you through Sway, and reverse the block when needed.
3 min read
Team & customers · Messaging
Staff messaging guide
IncompleteMessaging customers as staff.
1 min read
Team & customers · Team management
Staff vs admin roles
IncompleteUnderstand what owners, admins, and staff can access in your business workspace.
2 min read
Team & customers · Team management
Owner bookable setting
IncompleteWhether the owner takes appointments.
2 min read
Team & customers · Team management
What staff can and cannot do
IncompleteStaff role restrictions.
2 min read
Team & customers · Team management
Staff calendar guide
IncompleteUsing the calendar as a staff member.
1 min read
Team & customers · Team management
Staff bookings guide
IncompleteManaging bookings as staff.
1 min read
Team & customers · Team management
Staff account settings
IncompleteProfile and sign-in for staff.
1 min read
Forms & reviews
View all →Forms & reviews · Reviews & earnings
Reviews
IncompleteCollect and display customer reviews on your public booking page.
2 min read
Forms & reviews · Customer forms
Customer forms overview
IncompleteQuestionnaires and disclaimers.
2 min read
Forms & reviews · Reviews & earnings
Responding to a review
IncompletePost one public reply to each customer review on your booking page.
2 min read
Forms & reviews · Customer forms
Creating & publishing a form
IncompleteBuild and publish intake forms.
2 min read
Forms & reviews · Customer forms
How customers complete forms
IncompleteIntake forms during booking, email links, and kiosk mode.
2 min read
Forms & reviews · Reviews & earnings
Earnings & analytics
IncompleteRevenue, payouts, bookings, and team performance.
1 min read
Forms & reviews · Reviews & earnings
Downloading invoices
IncompleteStripe receipts for customers and subscription invoices for your Sway plan.
1 min read
Customer guides
View all →Customer guides · Booking
How to book an appointment
IncompleteBook a service on a business's public booking page.
2 min read
Customer guides · Account
Your Sway customer account
IncompletePersonal dashboard and settings.
1 min read
Customer guides · Payments
Paying online at booking
IncompleteDeposits and full payment at checkout.
1 min read
Customer guides · Booking
Booking a group class
IncompleteBook a capacity or session service.
3 min read
Customer guides · Payments
Paying a balance
IncompletePay remaining balance from email link or at the venue.
1 min read
Customer guides · Account
Leaving a review
IncompleteReview a business after your appointment.
1 min read
Customer guides · Booking
Booking for someone else
Save contacts and book appointments on behalf of family or friends.
1 min read
Customer guides · Booking
Cancelling your booking
IncompleteCancel from your customer dashboard.
1 min read
Customer guides · Payments
When you get a refund
IncompleteCustomer refund rules and timing.
1 min read
Customer guides · Booking
Accepting a reschedule
IncompleteRespond to a proposed new time.
1 min read
Customer guides · Payments
Using passes & memberships
IncompleteRedeem passes and memberships when booking.
1 min read
Customer guides · Booking
Joining a waitlist
IncompleteJoin when a class or event is full.
1 min read
Customer guides · Payments
Redeeming a gift voucher
IncompleteUse a gift voucher at checkout.
1 min read
Troubleshooting
View all →Troubleshooting
Feature & settings reference
Complete list of settings and where to find them.
1 min read
Troubleshooting
Why aren't slots showing?
IncompleteDiagnose missing availability on your booking page.
1 min read
Troubleshooting
Stripe setup problems
IncompleteFix Stripe Connect onboarding issues.
1 min read
Troubleshooting
Free plan booking limit
IncompleteWhat happens when you reach 50 bookings per month on Free.
2 min read
Troubleshooting
Free plan service limit
IncompleteMaximum 10 services on Free.
1 min read
Troubleshooting
Payment failed at checkout
IncompleteWhen a customer cannot complete payment.
2 min read
Troubleshooting
Customer can't complete booking
IncompleteCommon booking flow blockers.
2 min read
Troubleshooting
Booking emails not arriving
IncompleteTroubleshoot missing confirmation emails.
2 min read
Troubleshooting
Glossary of Sway terms
Buffer, horizon, capacity, and more.
2 min read
Still need help?
If this article didn't answer your question, search the help centre or contact our support team.
Sign in to open a tracked support ticket, or use the contact form.