No marketplace commission on new bookings
Every client who books with you is yours. We never take a marketplace commission — whether they find you on your page, through Sway, or your website embed.
Sway is the easy way to run your bookings
Flat monthly pricing for salons, barbers, beauty, and wellness — start free, upgrade when you grow, no contracts. Flat monthly pricing. Small platform fee on online card payments only — not a per-booking marketplace cut.
Switching from Fresha, Booksy, or another platform?
Tell us what you're moving from — our team will help you switch manually.
Everything you need
Calendar, payments, embeds, and client management — calm by design, built for how salons and studios actually work.
Smart calendar
Day, week, and month views. Create, reschedule, and manage bookings from one place.
Appointments & sessions
One-to-one appointments and group sessions with capacity — customers can book multiple spots in one checkout when you enable it.
Deposits & payments
Accept deposits, full payments, or pay-at-venue. Powered by Stripe. Platform fee applies only on online payments.
Smart scheduling
Recurring sessions, staff time-off, and closure blocks — your calendar stays accurate.
Customer messages
Message customers who have booked with you — booking context and history in one thread.
Calm by design
No double-bookings. Staff schedules, time-off, and closure blocks keep availability honest.
Website embed
Individual and above can embed Sway booking directly into your website.
Passes, vouchers, promos & loyalty
Individual and above can sell prepaid passes and gift vouchers, offer recurring memberships, create promo discount codes, and run punch-card loyalty rewards for repeat customers.
What's included
From your first booking page to a full studio operation — all plans include the essentials.
- Public booking page at usesway.co.uk/your-business
- Embeddable booking widget for your website (Individual and above)
- Calendar subscription for Google, Apple, or Outlook (Individual+, read-only)
- Listed on Sway so new customers can discover you
- Deposits and online payments (all plans)
- Gift vouchers, passes & memberships (Individual+)
- Promo discount codes (Individual+)
- Loyalty rewards (Individual+)
- Online multi-spot group booking (optional)
- Multiple booking locations (Individual+)
- Booking confirmation emails
- Customer notes and booking history
- Post-booking messages with customers
Simple pricing that grows with your business
Start free (up to 10 services), then upgrade when you need more - paid plans have no service cap, plus unlimited bookings, website embed, commercial tools, more staff, and advanced features.
Free
Businesses getting started
Platform fee 2.4% on online payments
Confirmations included · upgrade for reminders & marketing emails
- 1 staff member
- Up to 10 services
- Up to 50 bookings per month
- Online booking page
- Deposits and online payments
- Booking confirmation emails
- Cancellation & alert emails
- In-app booking & message alerts
- Reviews
- Basic calendar
Individual
Solo professionals and small businesses
Billed monthly
Platform fee 0.5% on online payments
50 marketing emails/mo · confirmations & reminders included
- Everything in Free
- No service cap
- Unlimited bookings
- Embed booking on your website
- Calendar subscription (Google, Apple, Outlook)
- Custom branding
- Up to 5 booking locations
- Gift vouchers, passes & memberships
- Promo discount codes
- Loyalty rewards
- Automated appointment reminder emails
- Priority support
- Customer tags & email campaigns
Team
Growing teams
Billed monthly
Platform fee 0.35% on online payments
50 marketing emails per staff member/mo · confirmations & reminders included
- Everything in Individual
- No service cap
- 2 staff members included (extra seats from £7.99/mo each)
- Staff calendars
- Per-staff calendar subscription links
- Roles and permissions
- Team analytics
Online payments are processed by Stripe (typically ~1.5% + 20p per UK card payment), plus a small Sway platform fee when you take payments online.
Example: on a £20.00 booking, Stripe processing is about £0.50 and Sway's fee is typically just £0.07 on paid plans.
Team includes 2 staff members. Additional staff seats are £7.99/mo each. All paid plans are billed monthly.
Compare plans
| Feature | Free | Individual | Team |
|---|---|---|---|
| Monthly from | £0 | £14.99 | £19.99 |
| Platform fee (online) | 2.4% | 0.5% | 0.35% |
| Bookings / month | 50 | Unlimited | Unlimited |
| Staff | 1 | 1 | 2+ add-on |
| Reviews | |||
| Deposits & online payments | |||
| Embeddable booking widget | |||
| Calendar subscription | |||
| Per-staff calendar subscription | |||
| Gift vouchers | |||
| Passes | |||
| Discount codes | |||
| Loyalty rewards | |||
| Priority support | |||
| Customer tags & email campaigns | |||
| Included marketing emails / month | — | 50 | 50 per staff |
| Booking confirmation emails | Included | Included | Included |
| Appointment reminder emails | — | Included (24h before) | Included (24h before) |
Sway costs less — and you keep control
No marketplace commission on new bookings — whether clients find you on your page, embed, direct link, or through Sway as more businesses join. Compare real monthly software cost and card-payment fees side by side, or read our detailed comparison guides below.
Sway pricing at a glance
No marketplace commission on new bookings.
Free £0/mo · Individual £14.99/mo · Team £19.99/mo (2 staff) · extra staff £7.99/seat/mo
Platform fee on online card payments only — from 0.35% on Team to 2.4% on Free. No fee on pay-at-venue bookings.
| Feature | Sway | Fresha | Booksy | Treatwell |
|---|---|---|---|---|
| Solo — monthly software | £0/mo Free · £14.99/mo Individual | £14.95/mo min · 7-day trial only | £40/mo + VAT (all features) | Plan fee + marketplace commission |
| Team of 2 — monthly software | £19.99/mo · 2 staff included | ~£19.90/mo (£9.95 × 2 staff) | £50/mo + VAT (2 staff) | Limited team tools |
| Team of 5 — monthly software | £43.96/mo · 2 staff + 3 add-on seats | ~£49.75/mo (£9.95 × 5 staff) | £60/mo + VAT (5 staff) | Limited team tools |
| Marketplace commission on new bookings | None — including Sway marketplace | Up to 20% on new marketplace clients (min £4) | Optional Boost: 30% on first visit (min £5 + VAT) | 35% on first booking from new marketplace clients (+ VAT) |
| Online payment platform fee | 0.35%–2.4% on card payments · £0 on pay-at-venue (+ Stripe) | Card processing fees apply | Processing + subscription fees | Processing + booking fees |
| Free forever plan (not a trial) | ||||
| Deposits & card payments on free plan | ||||
| Your own branded booking URL | Marketplace listing only | |||
| Customers browse without an account | Sign in only at checkout | Account often required | Varies | Required |
| In-app customer messaging | Included | SMS / WhatsApp add-ons | Varies | Limited |
| Website embed on your site | £14.99/mo (Individual+) | Direct links · limited embed | Varies | |
| Gift vouchers | Individual+ | Varies | ||
| Prepaid passes | Individual+ | Packages / memberships | Varies | |
| Promo discount codes | Individual+ | Limited | Varies | Varies |
| Loyalty rewards | Individual+ | Limited | Varies | |
| Team roles, staff calendars & analytics | Included on Team (£19.99/mo) | Per-seat subscription + add-ons | Higher tiers | Limited |
| Calendar sync (Google, Apple, Outlook) | Individual+ · per-staff on Team | Varies |
Sway pricing and platform fees reflect current UK plans. Team includes 2 staff; additional seats are billed as add-ons. Competitor pricing verified June 2026 — confirm on each provider's site (Fresha, Booksy, Treatwell). VAT applies to competitor subscriptions where noted.
Detailed comparisons
Head-to-head guides with pricing examples, FAQs, and honest trade-offs for UK salons and wellness businesses.
Guides
Deeper articles on booking software, UK pricing, switching to Sway, and industry guides.
Sway vs Fresha for UK salons and wellness
Compare Sway and Fresha on UK subscription costs, marketplace fees, embeds, and who owns the client relationship — updated for 2026 pricing.
Read guide: Sway vs Fresha for UK salons and wellnessBooking tool comparison for UK salons and wellness
Compare Sway, Fresha, Booksy, and Treatwell on UK commission, pricing, embeds, and client ownership — an honest overview for salons and wellness studios.
Read guide: Booking tool comparison for UK salons and wellnessWhy Sway is often cheaper than other booking tools
Understand Sway's flat UK pricing, no marketplace commission, and platform fee only on online payments — compared to Fresha, Booksy, and Treatwell.
Read guide: Why Sway is often cheaper than other booking toolsHow to switch to Sway from Fresha, Booksy, or another tool
Step-by-step guide to migrating your UK salon or wellness business to Sway: services, clients, payments, embed, and parallel running without losing bookings.
Read guide: How to switch to Sway from Fresha, Booksy, or another tool
By industry
How Sway helps hair salons, beauty studios, wellness businesses, and more.
Switching from Fresha, Booksy, or another platform?
Tell us what you're moving from — our team will help you switch manually.
Frequently asked questions
Yes. The Free plan is free forever and includes one staff member, up to 10 services, up to 50 bookings per month, and optional online payments: deposits, full payment at booking, or pay at venue.