How to switch to Sway from Fresha, Booksy, or another tool

Before you start

Switching booking tools is mostly operational, not technical. Block out an hour to recreate services and staff schedules, and plan two weeks where both old and new links stay live so regulars are not caught out.

Export whatever your current platform allows: client lists, service names, durations, prices, even if it is CSV from reports. Sway does not auto-import every legacy system yet; our team can help manually for common platforms.

1. Create your Sway business account

• Choose a plan (Free is fine to start).
• Complete business details, timezone, and cancellation policy.
• Pick a public slug; this becomes your booking URL (e.g. usesway.co.uk/your-studio).

2. Rebuild services and staff

Add services with correct duration, price, deposit rules, and which staff can perform them. Recreate group sessions if you run classes. Set time-off and closure blocks before you share the new link.

Match naming to what clients already know (“60 min deep tissue” rather than internal codes) so confirmation emails feel familiar.

3. Connect Stripe for deposits and card payments

In Settings, connect Stripe if you take online payments. Pay-at-venue services can stay cash or card on the day with no Sway platform fee.

You will use a new Stripe connection for Sway; payouts follow Stripe’s normal UK onboarding. Plan the switch before a busy Saturday if you rely on prepayments.

4. Run old and new links in parallel

• Pin the new Sway link in Instagram bio and Google Business Profile.
• Update website buttons or embed (Individual+) when ready.
• Tell front-desk staff the phrase: “Book at our new link: same team, easier deposits.”
• Turn off online booking on the old tool once forward bookings on Sway look correct.

5. Embed and calendar sync

Individual and above can embed booking on your site. Team plans add per-staff calendar subscription links for Google, Apple, or Outlook.

Test one booking end-to-end yourself before announcing: service, deposit, confirmation email, and calendar appearance.

6. Ask us for help

Use the switch request form on this page to tell us your current platform, team size, and weekly bookings. We will reach out to help you migrate manually, which is useful when you are mid-season or have a large service menu.