Booking software for UK businesses
Switch your bookings to Sway
A simpler way to manage appointments, calendars, payments and customers. Start free and move over at your own pace.
- Start free
- Built for UK service businesses
- Web, iPhone and Android
- Your own booking page
Less admin. More booked time.
Sway is booking software for independent salons, beauty professionals, wellness businesses and therapists.
- Spend less time managing bookings manually.
- Let customers book when it suits them.
- Take deposits or payments when you need them.
- Keep the day organised from one calendar.
- Give customers a simple booking page.
- Start small and upgrade when you grow.
The product you will actually use
Bookings and calendar
See the day, move appointments, and keep availability honest from one calendar.
Online booking page
Customers book on your Sway page. You do not need a separate website.
Payments and deposits
Take a deposit, full payment, or let customers pay at the venue.
Services and customers
Publish the services you offer and run the business from the same account, on web or the Sway Business app.
Move at your own pace
You do not have to switch everything on day one.
- 1
Create your free Sway account.
- 2
Add your services and availability.
- 3
Share your new booking page.
- 4
Move the rest of your setup when you are ready.
There is no automatic import from another booking system. Read how a manual move works.
Start free. Upgrade when you need more.
The Free plan is the way in. Individual is £14.99 a month and Team is £19.99 a month when you need more.
Flat monthly pricing. Small platform fee on online card payments only — not a per-booking marketplace cut.
Frequently asked questions
Yes. The Free plan includes 1 staff member, up to 10 services, and up to 50 bookings a month. You do not need a credit card to start. Paid plans require checkout during signup.
Ready for a simpler way to manage bookings?
No. The Free plan does not require a credit card. Paid plans require checkout during signup.