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Booking software for gyms and fitness studios in the UK
Online booking for UK gyms and fitness studios: class scheduling, PT slots, induction sessions, capacity limits, and a branded page.
Published 25 June 2026
What gyms need from booking software
Gyms and fitness studios offer group classes, PT sessions, inductions, and open gym slots. Booking software should handle class capacity, trainer availability, and induction scheduling without a separate system for each.
Members expect to book classes from their phone. A branded booking page — not a third-party app listing every gym in town — keeps members in your ecosystem.
Classes, PT, and inductions
- Recurring group classes with capacity limits.
- PT and small group training with per-trainer calendars.
- New member induction and assessment slots.
- Specialist classes — spin, HIIT, strength — with correct durations.
- Block maintenance, deep cleans, and instructor holidays.
Memberships, passes, and drop-ins
Members on monthly plans still need to reserve class spots. Class packs and memberships on Individual and Team let members book without paying each time.
Drop-in pricing for non-members helps trial classes convert to memberships.
Class bookings alongside open gym access need separate calendars.
Drop-ins and class packs
Drop-in class payments at booking reduce no-shows — the spot is paid for. Members on passes are already committed.
Sway supports online payments on all plans. Promo codes help fill off-peak classes.
How Sway plans fit your business
Sway offers flat monthly pricing with no marketplace commission — on your own page or through Sway discovery as more businesses join. Start free with your own booking page, then upgrade when you need unlimited bookings, website embeds, or team calendars.
Boutique gym? Individual handles classes and PT. Multi-coach studio? Team adds per-trainer calendars and team analytics.
Free
Businesses getting started
Platform fee 2.4% on online payments
- 1 staff member
- Up to 10 services
- Up to 50 bookings per month
- Online booking page
- Deposits and online payments
Individual
Solo professionals and small businesses
Billed monthly
Platform fee 0.5% on online payments
- Everything in Free
- No service cap
- Unlimited bookings
- Embed booking on your website
- Calendar subscription (Google, Apple, Outlook)
Team
Growing teams
Billed monthly
Platform fee 0.35% on online payments
- Everything in Individual
- No service cap
- 2 staff members included (extra seats from £7.99/mo each)
- Staff calendars
- Per-staff calendar subscription links
Growing beyond word of mouth
Many gyms and fitness studios start with referrals and a Google listing. A booking link on your website, Instagram bio, and Google Business Profile turns interest into confirmed appointments — and as Sway grows, clients can discover you on the platform too, without marketplace commission.
Sway gives you a branded booking page from day one. Individual plans and above can embed booking on an existing website, sync to Google or Apple Calendar, and send automated reminders.
Comparing booking tools? Sway vs Fresha for UK salons and wellness
Frequently asked questions
Yes. Set maximum attendees per class service so bookings close when the bike count is reached.
Ready to try Sway?
Start free with your own booking page. Upgrade when you need unlimited bookings, embeds, or team calendars.
Related guides
Booking software for personal trainers in the UK
Online booking for UK personal trainers: 1-to-1 sessions, outdoor and gym slots, block bookings, packages, and a branded page with flat pricing.
Booking software for yoga and Pilates studios in the UK
Online booking for UK yoga and Pilates studios: class scheduling, capacity limits, passes, memberships, and a branded page without marketplace fees.
Why use a booking tool for your business?
How online booking cuts no-shows, saves admin time, and gives UK salons and wellness studios a professional client experience, without marketplace commission.
