Booking software for pet groomers and services in the UK

What pet groomers need from booking software

Pet grooming appointments vary wildly — a small terrier takes 45 minutes; a large double-coated breed takes 3 hours. Online booking should let owners pick breed-appropriate services without calling to ask.

Mobile groomers and salon-based businesses both need clear availability, deposit policies, and a link owners can use from Google or Instagram.

Services, breeds, and groomers

• Breed and size-specific grooming services with accurate durations.
• Bath and tidy, full groom, and de-shed as separate options.
• Per-groomer calendars in multi-staff salons.
• Mobile visit slots with travel buffer time.
• Block van maintenance, holidays, and difficult-dog recovery time.

Mobile grooming and salon turnover

Mobile groomers need travel time between appointments built into the slot. Create area-specific services or note your coverage radius in descriptions.

Salon groomers benefit from buffer time between dogs — especially for nervous animals that need extra handling.

Deposits for long grooms

A 3-hour groom on a large breed is a significant slot. Deposits at booking reduce no-shows when owners find someone cheaper at the last minute.

Sway supports deposits on all plans. Customer notes at booking let owners flag nervous dogs or special requirements.

How Sway plans fit your business

Sway offers flat monthly pricing with no marketplace commission — on your own page or through Sway discovery as more businesses join. Start free with your own booking page, then upgrade when you need unlimited bookings, website embeds, or team calendars.

Growing beyond word of mouth

Many pet grooming businesses start with referrals and a Google listing. A booking link on your website, Instagram bio, and Google Business Profile turns interest into confirmed appointments — and as Sway grows, clients can discover you on the platform too, without marketplace commission.

Sway gives you a branded booking page from day one. Individual plans and above can embed booking on an existing website, sync to Google or Apple Calendar, and send automated reminders.