Guides · How-to
How to embed booking on your website
Add online booking to your salon or wellness website with an embed widget: setup, branding, and why it beats sending clients to a third-party marketplace.
Published 25 May 2026
Why embed booking on your site
Your website is where clients learn about you: services, photos, reviews, location. If 'Book now' sends them to a generic marketplace or a different domain, you lose trust and branding at the moment of conversion.
An embedded booking widget keeps clients on your site while they pick a service, time, and pay. Fewer steps means more completed bookings.
Embed vs a separate booking link
- Embed: booking flows inside your page; best for dedicated 'Book' pages.
- Link: send clients to your Sway booking page; ideal for Instagram bio and Google Business Profile.
- Many businesses use both: embed on the website, link everywhere else.
How embedding works with Sway
On Individual plans and above, Sway provides an embed code for your booking widget. Paste it into your website builder (Squarespace, Wix, WordPress, Webflow, or custom HTML). The widget loads your live availability and checkout.
You do not need to rebuild your site. One page or section is enough to start.
Branding and client experience
Clients see your business name, services, and prices, not a marketplace directory. They browse without creating an account and complete checkout on the same calm flow as your standalone Sway page.
There is no marketplace commission on bookings through your embed — or when clients discover you on Sway.
No website yet?
You do not need a full website to take online bookings. Every Sway business gets a branded booking page at its own URL. Share that link until you are ready to embed.
When you add a site later, drop the embed in and keep the same calendar and services.
Frequently asked questions
Embeddable booking is available from Individual and above. Your standalone booking page works on all plans including Free.
Ready to try Sway?
Start free with your own booking page. Upgrade when you need unlimited bookings, embeds, or team calendars.
Related guides
Why use a booking tool for your business?
How online booking cuts no-shows, saves admin time, and gives UK salons and wellness studios a professional client experience, without marketplace commission.
Booking software for UK barbers
Online booking for barbers: walk-ins vs appointments, chair scheduling, deposits, and a branded page without marketplace commission.
Google Business Profile for UK salons and wellness studios
Set up and optimise Google Business Profile for local search: photos, reviews, booking links, and how to turn Google searches into confirmed appointments.
