Booking software for beauticians and beauty salons in the UK

What beauticians need from booking software

Beauty salons offer facials, waxing, lashes, and skin treatments — often in shared rooms with overlapping schedules. Booking software should handle treatment-specific durations, room availability, and patch-test requirements without manual coordination.

Clients expect to browse services, see prices, and book in a few taps. A clunky marketplace signup before they can even view your menu puts people off before they reach your chair.

Rooms, therapists, and treatment times

• Different treatments with accurate durations and prices.
• Per-therapist calendars in shared clinics and salons.
• Closure blocks for training, holidays, or room maintenance.
• Optional deposits so peak slots are held seriously.
• Service add-ons (e.g. brow tint with facial) as linked bookings.

Facials, packages, and patch tests

Many beauty treatments need a consultation or patch test before the full service. Set up a short consultation service clients book first, or note requirements in the service description.

Package deals — course of facials, bridal packages — work well as prepaid passes on Individual and Team plans. Clients buy once and redeem sessions over time.

Deposits and pay-at-venue

Evening and weekend slots fill fast. A deposit at booking reduces last-minute cancellations and protects revenue on your busiest days.

Sway supports deposits and full prepayment on all plans. Pay-at-venue remains an option if you prefer to take payment at the till.

How Sway plans fit your business

Sway offers flat monthly pricing with no marketplace commission — on your own page or through Sway discovery as more businesses join. Start free with your own booking page, then upgrade when you need unlimited bookings, website embeds, or team calendars.

Growing beyond word of mouth

Many beauty salons start with referrals and a Google listing. A booking link on your website, Instagram bio, and Google Business Profile turns interest into confirmed appointments — and as Sway grows, clients can discover you on the platform too, without marketplace commission.

Sway gives you a branded booking page from day one. Individual plans and above can embed booking on an existing website, sync to Google or Apple Calendar, and send automated reminders.