Booking software for aesthetics and medspa clinics in the UK

What aesthetics clinics need from booking software

Aesthetics and medspa clinics offer injectables, skin boosters, laser, and advanced facials — often with mandatory consultations first. Booking software should separate consultation and treatment slots, handle practitioner-specific availability, and present a professional client experience.

Clients expect discretion and professionalism. A branded booking page on your own domain (via embed) feels more appropriate than sending people through a generic marketplace.

Practitioners, rooms, and treatment times

• Consultation and treatment as separate bookable services.
• Per-practitioner calendars for qualified injectors and therapists.
• Treatment-specific durations — lips, cheeks, skin boosters, laser sessions.
• Buffer time for notes, aftercare, and room turnover.
• Block training days, CPD, and practitioner holidays.

Consultations, consent, and client data

Many treatments require a face-to-face consultation before the procedure. Create a short consultation service new clients book first, with clear notes about medical history requirements.

Customer forms on Individual and Team let you collect intake information before the appointment. Clients complete details online so you are prepared when they arrive.

Deposits for high-value treatments

Aesthetic treatments are high-value and time-intensive. Card deposits or prepayment at booking protect your diary and filter out casual enquiries.

Sway supports deposits on all plans. Gift vouchers on Individual and Team let clients buy treatments as gifts — popular for birthdays and special occasions.

How Sway plans fit your business

Sway offers flat monthly pricing with no marketplace commission — on your own page or through Sway discovery as more businesses join. Start free with your own booking page, then upgrade when you need unlimited bookings, website embeds, or team calendars.

Growing beyond word of mouth

Many aesthetics clinics start with referrals and a Google listing. A booking link on your website, Instagram bio, and Google Business Profile turns interest into confirmed appointments — and as Sway grows, clients can discover you on the platform too, without marketplace commission.

Sway gives you a branded booking page from day one. Individual plans and above can embed booking on an existing website, sync to Google or Apple Calendar, and send automated reminders.