Booking software for tanning studios in the UK

What tanning studios need from booking software

Spray tan and sunbed studios run on tight booth turnover: prep, tan, dry, and clean between clients. Online booking should reflect real session length plus changeover time, not just the spray itself.

Clients often book before events — weddings, holidays, nights out — and expect evening and weekend availability. A booking page open 24/7 captures demand you would miss on phone-only booking.

Booths, sessions, and turnaround

• Spray tan levels (light, medium, dark) as separate services.
• Sunbed session lengths with accurate booth time.
• Buffer between appointments for booth cleaning and client changeover.
• Block maintenance, deep cleans, and staff breaks.
• Multiple booths or rooms with separate availability if needed.

Event bookings and course packages

Bridal parties and group bookings need multiple consecutive slots. Create group-friendly services or let clients book back-to-back appointments.

Tanning courses — 3, 5, or 10 sessions — work well as prepaid passes on Individual and Team. Clients buy the package online and redeem sessions when they book.

Deposits for peak slots

Friday and Saturday pre-event slots are your highest demand. A deposit at booking reduces no-shows when clients find another tan elsewhere at the last minute.

Sway supports deposits on all plans. Set your policy per service — full prepayment for bridal tans, smaller deposits for regular sessions.

How Sway plans fit your business

Sway offers flat monthly pricing with no marketplace commission — on your own page or through Sway discovery as more businesses join. Start free with your own booking page, then upgrade when you need unlimited bookings, website embeds, or team calendars.

Growing beyond word of mouth

Many tanning studios start with referrals and a Google listing. A booking link on your website, Instagram bio, and Google Business Profile turns interest into confirmed appointments — and as Sway grows, clients can discover you on the platform too, without marketplace commission.

Sway gives you a branded booking page from day one. Individual plans and above can embed booking on an existing website, sync to Google or Apple Calendar, and send automated reminders.