How to get a free booking website for your UK business

A free booking website does not have to mean a full site

When people search for a free booking website, they usually want clients to book online without paying a monthly software bill — not necessarily a custom WordPress or Squarespace build.

A dedicated booking page works like a lightweight website: your business name, services, prices, availability, and checkout in one place. Clients book 24/7 while you sleep. For many UK salons, barbers, and therapists, that is enough to replace DMs and phone tag.

What a free booking page includes on Sway

• A branded booking page at your own Sway URL — no credit card to sign up.
• Up to 10 services, one staff member, and one location.
• 50 confirmed bookings per calendar month.
• Optional deposits and online card payments (small platform fee on card payments only).
• Customer reviews on your booking page.
• Share the link anywhere: Instagram bio, Google Business Profile, WhatsApp, email signature.

Booking page vs embedding on your own website

Sway Free includes your standalone booking page. If you already have a website and want booking to appear inside it — on a 'Book now' page, for example — that requires an Individual plan or above for the embed widget.

Many businesses start on the free booking page and add a website or embed later. Your calendar, services, and client history carry over when you upgrade.

Where to put your free booking link

• Google Business Profile — add a 'Book' button so searchers convert straight from Maps.
• Instagram and TikTok bio — one link that always shows live availability.
• WhatsApp auto-reply or pinned message — stop answering 'any slots Thursday?' manually.
• Printed cards and salon mirror stickers — QR codes to your booking page.
• Email signature — every enquiry becomes a self-serve booking.

Honest limits on free booking

Free is genuinely free forever — not a trial. The trade-offs are volume and advanced features: 50 bookings per month, no website embed, and no custom branding or calendar sync.

Pay-at-venue bookings have no Sway platform fee. If you take card payments online, a small platform fee applies on those transactions only.

When you outgrow the cap or need embeds, unlimited bookings, or team calendars, Individual and Team plans are a straightforward upgrade — same account, same booking page URL.