Booking software for brow and lash artists in the UK

What brow and lash artists need from booking software

Lash extensions, infills, lifts, and brow lamination each need different chair times — often 60 to 150 minutes. Clients book every 2–3 weeks for infills, so repeat booking should be effortless.

Patch tests and consultations are often required before a full set. Your booking page should make it easy to book the right first step, not just a generic 'lash appointment'.

Infills, full sets, and consultation slots

• Classic, hybrid, and volume sets as separate services with correct durations.
• Infill appointments at 2, 3, and 4-week intervals.
• Patch test or consultation as a short standalone booking.
• Brow lamination, tint, and shaping with accurate timing.
• Per-artist calendars in shared studios.

Managing infill cycles and no-shows

Lash clients who miss an infill window often need a full removal and new set — costing you extra time. Automated reminder emails on Individual and Team help clients rebook before their set grows out.

Deposits protect your chair on busy evenings. A no-show on a 2-hour volume set is a significant loss; card deposits at booking are standard practice in the UK lash industry.

Deposits and loyalty

Sway supports deposits on all plans. Set a deposit that covers your time if a client cancels late or does not show.

Loyalty rewards on Individual and Team — book 5 infills, get the 6th discounted — encourage regular rebooking without manual tracking.

How Sway plans fit your business

Sway offers flat monthly pricing with no marketplace commission — on your own page or through Sway discovery as more businesses join. Start free with your own booking page, then upgrade when you need unlimited bookings, website embeds, or team calendars.

Growing beyond word of mouth

Many brow and lash studios start with referrals and a Google listing. A booking link on your website, Instagram bio, and Google Business Profile turns interest into confirmed appointments — and as Sway grows, clients can discover you on the platform too, without marketplace commission.

Sway gives you a branded booking page from day one. Individual plans and above can embed booking on an existing website, sync to Google or Apple Calendar, and send automated reminders.