Booking software for makeup artists in the UK

What makeup artists need from booking software

Makeup artists work on location — weddings, photoshoots, events — with travel time between jobs. Booking software should handle on-site appointments, trials, and wedding-day slots with realistic durations including setup and travel buffers.

Bridal enquiries often start months ahead. A professional booking page with clear packages and deposit options converts Instagram interest into confirmed dates.

Trials, wedding days, and event slots

• Bridal trial and wedding-day makeup as separate services.
• Editorial, party, and special occasion makeup with accurate timing.
• Travel time built into on-location appointment durations.
• Block dates you are unavailable for weddings or travel.
• Multiple locations if you work from a studio and on location.

Bridal bookings and deposits

Wedding dates are non-negotiable — a no-show or late cancellation on a Saturday in June is devastating. Require a substantial deposit or full prepayment when clients book their wedding date.

Create bridal packages (bride plus bridesmaids) with combined pricing. Note travel radius and early start times in service descriptions.

Deposits and gift vouchers

Sway supports deposits and full prepayment on all plans. For bridal work, many artists require 50% upfront with the balance on the day.

Gift vouchers on Individual and Team let clients buy makeup sessions as gifts — useful for birthdays and Christmas.

How Sway plans fit your business

Sway offers flat monthly pricing with no marketplace commission — on your own page or through Sway discovery as more businesses join. Start free with your own booking page, then upgrade when you need unlimited bookings, website embeds, or team calendars.

Growing beyond word of mouth

Many makeup artists start with referrals and a Google listing. A booking link on your website, Instagram bio, and Google Business Profile turns interest into confirmed appointments — and as Sway grows, clients can discover you on the platform too, without marketplace commission.

Sway gives you a branded booking page from day one. Individual plans and above can embed booking on an existing website, sync to Google or Apple Calendar, and send automated reminders.