Booking software for therapists and counsellors in the UK

What therapists need from booking software

Counsellors, psychotherapists, and talking therapists offer weekly sessions — in person, online, or both. Booking software should handle recurring client schedules, initial consultations, and discreet self-referral without a clunky marketplace.

Clients value privacy. A branded booking page on your own website feels more appropriate than sending people through a generic directory where they see other practitioners.

Sessions, formats, and availability

• Initial consultation and ongoing session as separate services.
• In-person and online session options with correct durations.
• Block supervision, CPD, and personal therapy time.
• Consistent weekly slots regular clients can rebook easily.
• Per-therapist calendars in group practices.

Discreet booking and client experience

Clients often find a therapist through search, recommendation, or a directory profile. Your booking link should take them straight to your services — not a signup wall listing every therapist in the area.

On Sway, clients browse your services without an account and only register at checkout. You control the client relationship and data.

Session fees and cancellation policy

Missed therapy sessions without notice leave a gap another client could have used. A clear cancellation policy with optional deposits protects your practice.

Sway supports online payment and deposits on all plans. Many therapists invoice or take payment at session — pay-at-venue works for that model.

How Sway plans fit your business

Sway offers flat monthly pricing with no marketplace commission — on your own page or through Sway discovery as more businesses join. Start free with your own booking page, then upgrade when you need unlimited bookings, website embeds, or team calendars.

Growing beyond word of mouth

Many therapy practices start with referrals and a Google listing. A booking link on your website, Instagram bio, and Google Business Profile turns interest into confirmed appointments — and as Sway grows, clients can discover you on the platform too, without marketplace commission.

Sway gives you a branded booking page from day one. Individual plans and above can embed booking on an existing website, sync to Google or Apple Calendar, and send automated reminders.