Booking software for dental practices in the UK

What dental practices need from booking software

Dental practices schedule check-ups, hygienist visits, and treatment appointments — each with different durations and clinician requirements. Online booking reduces reception phone load and lets patients book outside office hours.

Patients expect a professional experience. A branded booking page on your practice website builds trust and keeps patients in your system, not a generic healthcare directory.

Clinicians, chairs, and appointment types

• Check-up, hygienist, and treatment appointments with accurate durations.
• Per-dentist and per-hygienist calendars.
• New patient examinations as longer initial slots.
• Block CPD, meetings, and lab days.
• Emergency slot availability if your practice offers it.

New patients and recall reminders

New patient bookings need longer slots for examination and X-rays. Create a dedicated new patient service with clear pricing and what to expect.

Automated reminder emails on Individual and Team reduce missed appointments — a significant cost for dental practices with tight chair utilisation.

Private treatment deposits

Private cosmetic and elective treatments benefit from deposits at booking. NHS check-ups may be pay-at-venue — Sway supports both models.

Sway supports deposits on all plans. Gift vouchers on Individual and Team work for teeth whitening gift packages.

How Sway plans fit your business

Sway offers flat monthly pricing with no marketplace commission — on your own page or through Sway discovery as more businesses join. Start free with your own booking page, then upgrade when you need unlimited bookings, website embeds, or team calendars.

Growing beyond word of mouth

Many dental practices start with referrals and a Google listing. A booking link on your website, Instagram bio, and Google Business Profile turns interest into confirmed appointments — and as Sway grows, clients can discover you on the platform too, without marketplace commission.

Sway gives you a branded booking page from day one. Individual plans and above can embed booking on an existing website, sync to Google or Apple Calendar, and send automated reminders.