Email campaigns

Create, preview, and send marketing emails to opted-in customers.

Quick answer: Open Marketing → Campaigns, click New campaign, choose your audience, write your email, preview recipients, then send. Only customers who opted in to email marketing are included.

Incomplete guide2 min readFor BusinessReviewed 17 June 2026

Before you start

  • Individual or Team plan
  • At least one customer opted in to email marketing

Overview

Email campaigns let you send a one-off marketing message to your opted-in customers — for example announcing a new class, a seasonal offer, or a schedule change. Choose all customers or filter by one or more tags.

Marketing → Campaigns.

Step-by-step

  1. Open Campaigns and click New campaign

    Look for: New campaign

  2. Choose your audience

    Select All customers or By tags and pick one or more tags. Click Preview audience to see how many customers are eligible.

    Look for: Audience

  3. Write your email

    Add a subject line and message body. Use the editor to format text and links. Preview the email before sending.

    Save a draft to finish later.
  4. Review and send

    Confirm the recipient count and that you have enough email credits. Large audiences require an extra confirmation. Messages send in the background after you confirm.

    Look for: Send

Drafts and history

Save a campaign as a draft at any time and return to it from the campaign history table. Sent campaigns show their status and send date. If you run out of credits mid-send, you can buy more and resume from checkout.

Who receives a campaign

  • Customer opted in to email marketing
  • Valid email address on file
  • Not blocked from your business
  • Matches your audience selection (all customers or selected tags)

Note

Booking confirmations and appointment reminders are transactional — they send automatically and do not require marketing opt-in.

Customer tags & marketing consentRead →

Common questions

Frequently asked questions

Preview audience before sending. If the count is zero, check that customers have opted in and have email addresses — see Marketing → Customers.