Email campaigns

Create, preview, and send marketing emails to opted-in customers.

Quick answer: Open Marketing → Campaigns, click New campaign, pick a template, edit the blocks, preview on desktop and phone, then send. Only customers who opted in to email marketing are included.

Incomplete guide3 min readFor BusinessReviewed 24 August 2026

Before you start

  • Individual or Team plan
  • At least one customer opted in to email marketing

Overview

Email campaigns let you send a one-off marketing message to your opted-in customers — for example announcing a new class, a seasonal offer, or a schedule change. Choose all customers, or filter by one or more tags and booked services. Anyone matching any selected tag or service is included once.

Marketing → Campaigns.

Step-by-step

  1. Open Campaigns and click New campaign

    Look for: New campaign

  2. Choose your audience

    Select All customers or By tag or service. Pick one or more tags and/or booked services — for example everyone who booked a sauna. Customers matching any selection are included once. Then preview how many are eligible.

    Look for: Audience

  3. Design your email

    Pick a starter template or start from scratch (empty — add your own blocks). Starter templates include a sample photo you can replace with your own. Add a subject, then edit blocks — header, logo, headline, text, photo, and a Book now button. A Logo block uses the logo from your profile. Set a photo to Small, Medium, or Full width — it keeps its shape and won’t stretch. Choose a web-safe font and corner style for the whole email, and Small, Medium, or Large for each button. Photos are compressed on your device. Preview desktop or phone in the editor, or open a full preview in a new tab. Emails stay under 90 KB so inboxes don’t clip them. Use Insert on a headline or text block to add the customer’s name, your business name, or your booking page — you don’t need to type any codes.

    Look for: Email design

    Save a draft to finish later.
  4. Review and send

    Confirm the recipient count and that you have enough email credits. Large audiences require an extra confirmation. Messages send in the background after you confirm.

    Look for: Send

Drafts and history

Save a campaign as a draft at any time and return to it from the campaign history table. Use the trash icon to delete a draft or remove a sent campaign from your history — that does not unsend emails already delivered. If you run out of credits mid-send, you can buy more and resume from checkout.

Who receives a campaign

  • Customer opted in to email marketing
  • Valid email address on file
  • Not blocked from your business
  • Matches your audience selection (all customers, or any of the selected tags or booked services)

Note

Booking confirmations and appointment reminders are transactional — they send automatically and do not require marketing opt-in.

Customer tags & marketing consentRead →

Common questions

Frequently asked questions

Preview audience before sending. If the count is zero, check that customers have opted in and have email addresses — see Marketing → Customers.