Email features by plan
Booking confirmations, reminders, and business notification emails on Free vs paid plans.
Quick answer: All plans send booking confirmations and transactional alerts (new bookings, cancellations, reschedules, messages, and reviews). Individual and Team also send automated appointment reminders to customers about 24 hours before. Free does not send reminder emails — Sway never emails you asking you to upgrade.
Overview
Sway sends transactional emails so you and your customers stay informed about bookings. The only paid email upsell is automated customer appointment reminders. Sway does not send you marketing or upgrade emails — reminders simply start when you subscribe to Individual or Team.
| Email type | Free | Individual | Team |
|---|---|---|---|
| Customer booking confirmation | ✓ | ✓ | ✓ |
| Business new-booking alert email | ✓ | ✓ | ✓ |
| Cancel, reschedule & message alert emails | ✓ | ✓ | ✓ |
| Balance payment & form completion links | ✓ | ✓ | ✓ |
| Automated appointment reminder (24h before) | — | ✓ | ✓ |
| In-app booking & message notifications | ✓ | ✓ | ✓ |
Before you start
Note
On Free you still get confirmations and alert emails (including cancellations) to your business contact address. Automated 24h customer reminders require Individual or Team.
What each email does
Booking confirmations (all plans)
Customers receive a confirmation email when a booking is confirmed, with date, time, service, and a link to manage the booking. Your business contact email also receives a new-booking alert.
Sent automatically on Free, Individual, and Team. Cancellations, reschedules & messages (all plans)
Your business contact email receives alerts when customers cancel, when appointments are rescheduled, and for other transactional events like messages and new reviews. Customers also get email when you cancel or reschedule their booking.
Alert emails go to your contact address on every plan. Appointment reminders (Individual & Team)
An automated reminder goes to the customer roughly 24 hours before their appointment. On Free, reminders are not sent — there is no email to you or the customer about this.
Common questions
Frequently asked questions
Yes. Booking confirmations are included on every plan.
Related articles
Plans & billing
Sway plans compared
Compare Free, Individual, and Team plans — features, limits, platform fees, and which plan fits your business.
Plans & billing
Features by plan
Full feature matrix for Free, Individual, and Team plans.
Troubleshooting
Booking emails not arriving
Troubleshoot missing confirmation emails.
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