Features by plan
Full feature matrix for Free, Individual, and Team plans.
Quick answer: Free covers core booking with limits. Individual unlocks unlimited bookings, embeds, commercial tools, and marketing email. Team adds staff calendars, roles, and 50 marketing emails per staff member.
Overview
Every Sway plan includes online booking, deposits, and reviews. Paid plans remove caps and unlock features locked on Free. Compare what each tier includes before you upgrade.
| Free | Individual | Team | |
|---|---|---|---|
| Monthly price | £0 | £14.99 | £19.99 |
| Bookings per month | 50 | Unlimited | Unlimited |
| Services | 10 max | Unlimited | Unlimited |
| Staff seats | 1 | 1 | 2 (+ add-ons) |
| Locations | 1 | Up to 5 | 1 |
| Platform fee (online payments) | 2.4% | 0.5% | 0.35% |
Before you start
Feature matrix
| Feature | Free | Individual | Team |
|---|---|---|---|
| Online booking & deposits | ✓ | ✓ | ✓ |
| Customer reviews | ✓ | ✓ | ✓ |
| Unlimited bookings | — | ✓ | ✓ |
| Embeddable booking widget | — | ✓ | ✓ |
| Calendar sync (iCal) | — | ✓ | ✓ |
| Custom branding | — | ✓ | ✓ |
| Multiple booking locations | — | ✓ | — |
| Passes, memberships & vouchers | — | ✓ | ✓ |
| Discount codes & customer forms | — | ✓ | ✓ |
| Loyalty rewards | — | ✓ | ✓ |
| Customer tags & email campaigns | — | ✓ | ✓ |
| Priority support | — | ✓ | ✓ |
| Included marketing emails / month | — | 50 | 50 per staff |
| Staff calendars & roles | — | — | ✓ |
| Team analytics | — | — | ✓ |
Common questions
Frequently asked questions
Yes. Confirmations are included on all plans. Paid plans include unlimited reminder emails.
Related articles
Plans & billing
Sway plans compared
Compare Free, Individual, and Team plans — features, limits, platform fees, and which plan fits your business.
Plans & billing
Plan limits
Staff seats, monthly bookings, locations, and other limits by plan.
Plans & billing
Upgrading & downgrading your plan
Move between Free, Individual, and Team — upgrades apply immediately; downgrades take effect at the end of your billing period.
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