Selling products in your shop

Add a shop to your booking page so clients can pay by card and collect in person.

Quick answer: E-commerce is a £4 a month add-on on Individual and Team. Under Commercial → E-commerce, add products clients can buy on your booking page. They pay by card and collect in person.

Incomplete guide2 min readFor BusinessReviewed 14 October 2026

Before you start

  • Individual or Team plan
  • Stripe connected for card payments

Overview

The shop sits on your booking page next to appointments. Clients pay by card online and collect the product from you. You can also take a sale at the venue by showing a QR code from your phone.

  • Organise products into sections
  • Optional sizes or options, each with its own price and stock
  • Track stock, or leave stock tracking off for a simple product
  • Mark an order collected, or refund it, from the Orders tab
Commercial → E-commerce.

Before you start

Paid add-on

E-commerce is £4 a month on Individual and Team. It is not included in the plan price. The shop stays hidden from clients until the add-on is active.

Connecting Stripe for paymentsRead →Open E-commerce in Sway

Step-by-step

  1. Turn on the add-on

    Open Commercial → E-commerce and add e-commerce to your subscription.

    Look for: E-commerce

  2. Add a section

    Sections group the catalogue, for example Retail or Aftercare. You can also add a product without a section.

    Look for: Add section

  3. Add a product

    Set a name, price, and photo. Turn on options when you sell sizes. Turn on stock tracking when you need a quantity.

    Look for: Add product

    Products appear on the Shop tab of your booking page.
  4. Hand over the order

    Paid orders appear under Orders. Mark collected when the client picks the product up. Refund from the same list if you need to return the payment.

    Look for: Orders

What clients see

A Shop tab appears on your public booking page and in the embed. Clients pay by card and collect in person. At the venue, open a product and show its QR code so they can pay on their phone.

Common questions

Frequently asked questions

No. Appointments and the shop are separate. Booking rules such as minimum notice still apply only to appointment times.