Can customers book draft services?

No. Only published (active) services appear on your public page.

Your public booking page

Share your booking link and understand what customers see when they book online.

Quick answer: Every Sway business gets a public booking page at sway.app/your-slug. Copy the link from Business profile and share it on your website, socials, or Google Business Profile.

2 min readFor BusinessReviewed 9 June 2026

Open Business profile in Sway

Overview

Your public booking page is where customers browse services, pick a time, and complete a booking. It works on mobile and desktop without them needing a Sway account.

Always available at your unique URL
Shows published services, photos, and reviews
Supports online payment or pay-at-venue per service
Separate from Sway directory listing (optional)

Customer-facing public booking page — This is what customers see when they open your booking link.

Before you start

Note

Your booking page stays public even if you hide your business from the Sway directory.

Open Business profile in Sway

Step-by-step

Open Business profile settings
Look for: Business profile
Copy your booking page link
Under Public presence, copy your booking page URL or open it in a new tab to preview.
Look for: Copy
Share this link anywhere customers should book.
Share the link
Add it to Instagram bio, Google Business Profile, your website, email signature, or QR code.
Preview as a customer
Open the link in a private window and walk through a test booking to confirm services and times look right.
Check the page before sharing widely.

What happens next

New bookings appear on your calendar and in Bookings. Customers receive confirmation emails when your plan includes them.

Go-live checklistRead →

Common questions

Frequently asked questions

Yes. Directory listing is optional. Your direct booking link always works.

Still need help?

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