Setting up your business

Complete onboarding after signup — business name, type, and UK address.

Quick answer: After you confirm your email, complete onboarding at /onboarding with your name, business name, business type, and UK address. Sway uses your postcode for map placement and creates your public booking slug.

2 min readFor BusinessReviewed 9 June 2026

Overview

Onboarding is the short form you complete right after signing up for a business account. It captures the essentials Sway needs before you open your dashboard — who you are, what your business is called, what type of service you offer, and where you are based in the UK.

  • Required after email confirmation for new business accounts
  • Sets your public booking slug from your business name
  • Geocodes your postcode for the Sway directory map
  • You can add photos, description, and more later in Settings
Business onboarding form after signup
Complete onboarding before your dashboard unlocks.

Before you start

Note

Have your UK business address and postcode ready. Sway validates the postcode and places your business on the map for local discovery.

Open Onboarding in Sway

Step-by-step

  1. Confirm your email

    If you signed up with email, confirm the link in your inbox first. You'll return to onboarding automatically.

  2. Enter your name

    Your first and last name appear on emails and internal records.

    Look for: Your first name

  3. Add your business name

    This becomes your public business name and helps generate your booking page URL.

    Look for: Business name

    Business name and type fields on onboarding
    Pick the category that best describes your business.
  4. Select your business type

    Choose from categories like Salon, Barber, Beauty clinic, or Personal trainer. This helps customers find you in the directory.

    Look for: Business type

  5. Enter your UK address

    Add address line 1, city, and postcode. Line 2 is optional. Your postcode is used to place you on the map.

    Look for: Postcode

    UK address fields on onboarding form
    Use a valid UK postcode — Sway geocodes it for directory search.
  6. Continue to dashboard

    When saved, you're taken to your business dashboard (or workspace picker if you have multiple workspaces).

    Look for: Continue to dashboard

What happens next

Your business starts in draft mode — not live on the directory until you choose to go live. Follow the go-live checklist to add services, hours, and Stripe before sharing your booking link.

Go live checklistRead →

Common questions

Frequently asked questions

Yes. Update it in Business profile settings. Your public slug can also be customised separately.