Sway directory listing

List or hide your business in Sway search and the public directory.

Quick answer: Toggle directory listing under Business profile → Public presence. Your direct booking link works either way.

1 min readFor BusinessReviewed 9 June 2026

Overview

The Sway directory helps new customers discover your business through search. Listing is optional — your booking page URL always works even if you're hidden from search.

Directory listing toggle in business profile
Control directory visibility separately from your booking page.

Step-by-step

  1. Open Business profile

    Look for: Business profile

  2. Complete required profile fields

    Directory listing requires a complete profile — name, photos, and contact details.

  3. Turn on Listed in search and directory

    Look for: Listed in search

    Directory listing enabled
    Customers can find you through Sway search when listed.

Common questions

Frequently asked questions

Yes. Your direct booking link and website embed still work normally.